B.Agency is a creative hub where art and innovation converge to authentically communicate your visual story. We harness the power of animation, interactive media, and design to translate complex ideas into visually engaging experiences. Our long-standing and wide-ranging relationships distinguish B.Agency as the trusted creative hub where art, science, and technology converge to shape the future of storytelling—bringing your vision to life.
Canada’s Ultimate Challenge is the largest-scale competition reality format seen todate; one that turns the entire country into a giant obstacle course. Iconic Canadian locations set the stage for challenges that test physical and mental limitations.
February 2023 — Three Seasons
(CBC)
In the spring of 2022, B.Agency gladly accepted the challenge to brand this new series, scheduled to film in the fast-approaching summer months ahead. Bringing a prime-time sensibility to the series brand, B.Agency balanced this with natural, outdoor elements, combining woods and metals that pay tribute to our vast national terrain. The Canada’s Ultimate Challenge graphic brand that B.Agency is proud to have created was exhibited across the country, on-site and on all swag for the filming of the series, reinforcing each competitor’s boldness, strength and exceptional endurance.
As Series Animators, B.Agency is gladly responsible for visually leading the viewing audience through a comprehensive map of recapping and projecting the courses to be covered. In an effort to marry the incredible variances of terrain that characterizes Canada, B.Agency turned the traditional 2-dimensional Map of Canada into a 3D-ized landscape experience.
With Google Maps being the go-to app for a majority of smartphone users around the world, likely the first to do so, B.Agency brought this successful aesthetic to a broadcast series.
“B.Agency came highly recommended, and it didn’t take long to understand why. As the show’s structure unfolded, Abigail and Boyan’s creative responses were solutions-oriented which made for a fast approval process—it’s part of what makes them a dream team to work with.”
– Jeff Thrasher, CANADA’S ULTIMATE CHALLENGE, Executive Producer
