B.Agency is a creative hub where art and innovation converge to authentically communicate your visual story. We harness the power of animation, interactive media, and design to translate complex ideas into visually engaging experiences. Our long-standing and wide-ranging relationships distinguish B.Agency as the trusted creative hub where art, science, and technology converge to shape the future of storytelling—bringing your vision to life.
B.Agency partnered with GE Additive to showcase their groundbreaking Binder Jet metal 3D printing technology globally. The challenge was to communicate advanced processes like DMLM and Binder Jetting with technical precision while keeping the story cinematic, memorable, and accessible.
We developed a suite of 3D motion graphics and modular assets that worked seamlessly across formats—from flagship product videos to interactive apps and trade show displays. The campaign explained the science while showcasing GE’s innovation and scale, positioning Binder Jet as a production-ready solution, and amplifying brand presence across digital, interactive, and live environments.
We created an explanatory video revealing the inner workings of DMLM and Binder Jet. Using precise 3D motion graphics, each stage—from powder layering to binding to sintering—was visualized clearly and cinematically, making complex engineering accessible to all audiences.
We designed GE’s interactive sales app with cinematic zoom-ins highlighting key Binder Jet configurations and capabilities. Modular animations allowed the sales team to tailor presentations, providing flexibility for clients to explore technology in detail. The result was an intuitive, visually engaging tool that drove impactful sales conversations.
At GE Additive’s UK trade show, we delivered an immersive multi-screen experience. Synchronized visuals combined cinematic camera moves with looping modular graphics, capturing attention and reinforcing the Binder Jet story. Integrated lead-generation analytics tracked engagement and converted interest into tangible sales opportunities, proving the campaign’s effectiveness in real-world business development.
