B.Agency is a creative hub where art and innovation converge to authentically communicate your visual story. We harness the power of animation, interactive media, and design to translate complex ideas into visually engaging experiences. Our long-standing and wide-ranging relationships distinguish B.Agency as the trusted creative hub where art, science, and technology converge to shape the future of storytelling—bringing your vision to life.
With a cost-effective approach to reaching large audiences, B.Agency has produced dozens of campaigns that have successfully connected listeners across Canada to their local stations and trusted content.
We’ve creatively conceived, developed, produced and maintained countless on-air promotions for over thirty radio stations across Canada. From Vancouver’s Best Variety Station 103.5QMFM, to Toronto’s iconic CHUMFM and Halifax’s Best Music Station C100, we’ve tuned in to them all.
We take pride in the trusting relationship we’ve built with Bell Media Radio Marketing, delivering fresh, hip, and bold promo campaigns to millions of screens across the country. These campaign placements include Cineplex Lobby & Pre-Show screens as well as high-impact outdoor media billboards.
SINCE | 2010
As the largest radio broadcaster and streaming platform in the US, iHeartRadio has been available in Canada since 2016 through its partnership with Bell Media. iHeartRadio Canada offers over 200 music channels, including 100 licensed radio stations. To say the least, that’s a whole lotta music, and we were there from the onset.
Building their brand and establishing the platform’s slick aesthetic, iHeartRadio Canada’s promotions extended to live performances experienced by thousands of fans at their annual West Fest and Beach Ball outdoor summer concerts.
To kick off the holiday season, we decorated the iHeartRadio Jingle Ball extravaganza from top to bottom. The 360º wrap-around halo screens, media walls, indoor and outdoor advertising monitors, DJ booth and centre stage backdrop of Scotiabank Arena were lit up with sychronized motion design. By June 2017, iHeartRadio Canada surpassed 1 million app downloads, becoming the #1 Canadian-made music app at the time.
With Virgin Radio’s expansion into Canada in 2015, we gave the brand a polished on-air presence, blending a subtle touch of glam with a healthy dose of swag. Rebranding the existing radio stations proved to be a seamless strategy, as we developed a graphic template that ensured a cohesive national identity while preserving local content tailored to each market.
National and regional music-image campaigns were updated quarterly, with countless give-aways and audience appreciation ads produced monthly including: The Beat Goes On, Spring Ka-Ching, Phrase That Pay, and Destroy Your Debt to name a few.
We thrive at creating impactful, far-reaching marketing campaigns that resonate with music enthusiasts of all genres and ages. As Virgin Radio says, ‘If you live for the music, if you live for the moment—live out loud,’ and we embody that spirit in everything we do.
By 2019, iHeartRadio Canada rebranded 13 existing country music stations from Terrance, British Columbia to Truro, Nova Scotia under the unified Pure Country music brand. Without hesitation Bell Media counted on us to maintain this latest slate with absolute ease and confidence.
The brand’s launch and continued success has been supported by effective marketing that connects with country music fans of all ages.
